Monday, October 17, 2016

.gallery scam.

These were originally supposed to be submissions for a gallery show, and then I did a bunch of math.

The show is fairly open - any piece can be submitted, so long as it is flat, and 6" square. Easy enough. The submission fee, per piece, is 35$, which is a little high. Apparently this is to cover the cost of framing, except they keep your "framing fee" whether your piece gets in or not. Assuming you submit the max number of pieces, for the greater chance of showing at all, you're already 140$ in the hole, not counting any materials you used to create your work. After submission, if your piece does not get in, you do not get that fee back. Worst case scenario, none of your work is chosen, and you just spent 140$ on someone elses frames.
Next worst case scenario, one piece gets in. The gallery is also taking 50% of all sales. That's high - all of the galleries I've worked with have taken 30-40%. This is on top of your entry fee. So if you price your one piece at 300$, you make 10$ (150$ for the gallery, 150$ for you, but you already spend 140$ on frames). Minus shipping if you're not local to that gallery. And a 6" square piece is going to have to be pretty spectacular to sell for 300$.
Assuming best case scenario and all 4 pieces get in, you need to factor 70$ starting price just to cover the framing (35$ to the gallery, 35$ to you which you already spent on the frame). Any money tacked on after that has to be thought of in halves, so if you would like 50$ for your piece, you need to add 100$ onto the price. Already your piece is pricing at 170$. which is still really high for a piece that is only 6" square. You're close to 5$ per square inch at that point, and that is a rate for artists who probably don't need to submit to juried shows anymore.
The best part is that you have to decide your price at the same time as you're writing your 140$ check to the gallery, so you don't even know what your financial hole is going to be yet. But the gallery will let you keep the frames for any pieces that don't sell, which totally makes up for it.

This is not a gallery show. This is a scam to rip off artists and sell frames.

I'll be selling my pieces, framed, on my etsy store instead.
60$.
They'll be listed tomorrow for any interested parties, along with some customized Field Notes.




No comments:

Post a Comment